INTERNATIONAL SALES, CHANNEL MANAGEMENT AND RETAILING
03/12/2024 19:20
The title is the name of the module I taught at JAC (Jobs Academy in San Paolo d’Argon, Italy) within the international programme of International Marketing Management in 2023-2024. Course recipients were students enrlolled in the first year. The course was aimed above all at those who aspired to a career as an entrepreneur, or import/export manager, administrative/logistics supervisor and anyone who would deal with documents for foreign trade (including Extra-EU and Intra-EU). Through interactive and hands-on lessons, effective tools have been given to the participants in order for them to learn how to behave and interact tomorrow with other stakeholders, such as temporary managers, freight forwarders, consultants, agents, and wholesalers/retailers on the exporting/importing Country. Below is just a part of the material I made available to help students keep up with the topics, namely:
1. International Trade Overview
Export --> requirements and advantages
Import --> requirements and advantages
Players and Organisations
2. Incoterms 2020
Global supply chain / Top four modes of transport
Understanding Incoterms - part 2
Using the right Incoterms
3. Channel Management: EU vs. U.S.
Ten common channel management strategies
4. Business Contracts & Strategies
Five contract elements, CISG, and Model Sales Contracts
Agency
Distribution
Retailing (B2B vs. B2C)
5. Payments
Types of international payments Finance insights
1st Lesson - INTERNATIONAL TRADE OVERVIEW.pdf
2nd Lesson - INCOTERMS 2020.pdf
3rd Lesson - CHANNEL MANAGEMENT - EU vs. U.S..pdf
4th Lesson - BUSINESS CONTRACTS AND STRATEGIES.pdf